SGP Pools, based in Singapore, provides lottery products and services like Toto, 4D and Singapore Sweep to customers. In addition, SGP Pools provides sports betting on football matches, motor racing events and horse races through its network of branches and authorized retail outlets, making bets and participating easier for customers at their convenience. In line with responsible gaming guidelines upheld by SGP Pools itself and contributing surplus to government agencies and Tote Board to reduce social cost associated with gambling among individuals and families alike.
In an effort to enhance their IT environment, sgp pools has made the move to Oracle Cloud Infrastructure (OCI). This has allowed them to identify any complex issues which may impact customer experience while simultaneously offering stable and secure betting services to their customers. Thanks to OCI’s improved visibility and automation features, troubleshooting and resolving incidents now takes minutes versus hours before.
SGP Pools utilizes its nationwide digital signage network to educate their customers on responsible gambling, not exceeding financial limits, providing educational materials and support services as needed, as well as deploy PADS4 in all their branches to display event messages, lottery and betting results.
SGP Pools partners with various organizations to raise awareness and drive participation in its responsible gaming programs. Their partnership with the Football Association of Singapore has helped reach new demographics while SGP Pools’ shared values and CSR initiatives resonate with ethical consumers, creating brand loyalty among customers.
SGP Pools prides itself on demonstrating strong corporate social responsibility by contributing annually to various charities and community organisations. In order to maximize its benefits to society, SGP pools has focused on its core business by streamlining operations. As a result, costs have decreased and profits have increased, as has revenue being allocated back into local communities.